Tiscali begins legal proceedings against BT

[SkyUser]

The fight between BT and Tiscali over marketing material sent out by BT looks set to become expensive as Tiscali has apparently started legal proceedings against BT centring around claims "for defamation and malicious falsehood".
Marketing is a competitive arena with marketing companies working on behalf of clients looking for ever more innovative ways of promoting them. The fact that the UK broadband market is getting ever closer to saturation point means firms are trying to attract customers away from other providers and tactics may become uglier. Our thinkbroadband forums see people posting snippets of conversation with sales and retention staff, where a myriad of unbelievable claims are sometimes made.



thinkbroadband :: Tiscali begins legal proceedings against BT